Stylization of makeup brand is the new stage of DTC brand

5月 22, 2021 li Anne


Makeup is a popular category among new consumer brands and a sector benefiting from the rapid growth of “infrastructure” such as e-commerce and offline retail.

We have reported many interesting and interesting cosmetics brands. The brand we would like to introduce today, Kaleidos, is a Sino-foreign joint venture company. What makes it special is that in addition to the avant-garde, entrepreneurship and design in color, it is also one of the few cosmetics brands that go overseas.

Kaleidos was founded in Shanghai in 2017, and its products have been officially launched since August 2018. It hopes to become a global cosmetics brand with high-quality products and recognizable design. The brand currently covers eye shadow, highlight, blush, lip oil, makeup tools and other products.

Relate Tags:eye shadow,lip oil

Links: BeautyBussiness