Another beauty agent operator rings the bell

6月 19, 2021 li Anne


It is reported that Pan Atlantic Capital is a branch of the global head private equity fund General Atlantic, which is a capital company providing information technology and intellectual property development for enterprises. It was founded in Shanghai Juyi on April 5, 2016, and its brand Tangerine is deeply loved by the student partyAmong them, orange single color blush in 2020 for the whole network blush category sales number one, seven color fun makeup plate for the annual whole network makeup category sales and sales number one.

From the perspective of category, the pre-sale volume of Jingdong cosmetics products increased by 112% year on year, the number of users participating in the pre-sale of beauty cosmetics doubled last year, and the pre-sale volume of 24-hour orders increased by 242% year on year.

Among them, Lancome pre-sale orders increased 186%,SK-II pre-sale orders increased 84%, and the pre-sale of beauty set gift box category increased 127%, including L ‘Oreal restorative hyaluronic acid milk set pre-sale period daily sales increased 10 times compared to the same period.

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