What’s next for beauty eCommerce

6月 11, 2021 li Anne


The need to find oneself is becoming increasingly reflected in consumers seeking value-driven products they can relate to in terms of individual personalities and lifestyles. Global Cosmetic Industry data showed sales of multicultural beauty products surging at a pace double the conventional market and companies that are embracing inclusive styles and lines are seeing their efforts rewarded in their annual revenue.

Meanwhile, a newcomer on the block, Black Opal Beauty, generated $15 million worth of sales by identifying a huge gap in the inclusive market the underrepresentation of undertones. Derek Wanner VP of Sales & Marketing for Black Opal explained: Ethnic consumers not only had beauty aspirations but buying power left untapped by a beauty industry that did not cater to the diversity of skin tones and undertones.

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Links: BeautyBussiness